Wednesday, 21 June 2017

Public Relations and its benefits

The combination of Public Relations and Advertising can convert any product into a brand. If used in the right manner, with good planning, it can really help in penetrating the market and boosting up the brand values, its reach and finally the sales.  An efficient and skilled PR team and advertising agency can prove to be the most important factor in reaching out the target audience.

PR through its strategic outreach and relationship building approach can attract media coverage. It helps in influencing, persuading and motivating consumers through multiple types and styles of promotional tactics. Some of it includes direct communication or grabbing public attention through various campaigns and events.

Roles and Responsibilities of a PR agency

The first and the foremost responsibility of a PR team is; Strategic planning, which include campaign creation and execution. This can be done through ‘Key Messaging, where the important messages are interlaced creatively and subtly, so that it generates an emotional urge in the consumer’s mind.
Second important role of a PR agency is to build up relations with the media; this can be done by reaching out the reporters, producers, editors etc. This can be done simply by writing press releases.

Apart from writing press releases a PR team is also expected to write collateral copy, speeches, web copy, etc.  A Public Relation Officer is also accountable for training their clients to prepare for real interviews, facing the media and making public appearance during events and presentations.

Conducting events, parties and press conferences for the promotion of their client and handling the social media networking by cultivating the online conversations for clients and the agency, is also a part of a PRO’s job. Other responsibilities includes graphic designing, creating video content and continuously creating new ideas and ways for promotions.

Benefits of a well-planned PR campaign

Inexpensive: Economically PR is way too affordable than advertising, it not only works in brand building but helps in developing a one-on-one relationship with the target audience.
Credibility: The major task of a PR professional is to attract reporters in order get more media coverage, therefore PR is more authentic and credible than advertisements; after all, News stories are considered more convincing than an advertisement.

Relationships: PR has the ability to build up relationships with the media and consumers on behalf of their clients, if done with the correct approach can help in building trust and publicity.

Visibility: PR can increase the search engine optimization and publishing regular posts and updates on social media and other internet channels, enhances visibility greatly.

Direct Appeal: PR coverage allows the client to share their perspective, ideologies and opinions to the public. Conducting meeting, seminars and workshop to influence, inform and persuade the consumer proves to be extremely beneficial for promotional purposes.
Hence, if used correctly with the right approach and planning PR can be a valuable marketing tool benefiting your brand position and bottom line. PR is not the only answer to a strong marketing campaign, but it is an important practice to employ in order to build strong brand credibility, legitimacy and value.

PR can be a great career option for those interested in it, Studying PR, advertising and marketing from a profound institute or college can widen one’s knowledge and creativity. Getting a Post-Graduate Diploma or a Degree in Public Relations and Advertisement can kick start your career very well. 

Looking for a career in Public Relations & corporate communication, and corporate events, products launch, IIMM offers PG Diploma in Advertising and Public Relations
Post Graduate Diploma in IMC Integrated Marketing Communication (MARCOM) with specialisation in Advertising; Public Relations; Marketing; Corporate Communication; Digital Marketing; Event Management.

Wednesday, 7 June 2017

You can also become a good News Anchor


Are you talkative? Do you follow news more than checking your Facebook account and whats app chats? Do you feel a strong urge of sharing your opinion on current issues at any social or public platforms? Does debating on various issues excite you? Do you go that extra mile to gather a deeper knowledge, understanding and information about a particular event or incident? Do you regularly update yourself with changing political and economical scenario in the world or at least in India? Do you have a favorite anchor whom you admire more than a Bollywood star or a cricketer? If so, then you have all the reasons to become an Anchor or a News Presenter or a News Reader.

But before taking up anchoring as a career option, it is highly advisable and recommended to go through a reality check and get an in-depth understanding of what it is all about.  Here are some myths about News Anchoring:-

Anchoring is about reading the prompter

A news anchor is responsible for understanding any events or happenings profoundly and is also accountable for writing his or her own news copy, operating the control board, and conducting investigative journalism.

Anchor’s only job is to speak in front of a camera

A news Anchor has to be on his/ her feet all the time. Just reading the script aloud cannot make anyone a good anchor. It requires spontaneity and quick wittiness.  There are moments when breaking news is fed to the anchor at the eleventh hour, the anchor should be able to understand the news and interpret it spontaneously without a script.

Anchoring is the easiest job

Many of us believe that anchoring has a glamour quotient; it is an easy way to fame and become popular on television.  An anchor’s job although looks very tempting from the outside, but in reality it is painstaking and extremely stressful. An anchor has to be meticulous, alert, energetic and on his toes all the time , Handling technical glitches, anchor will need to cover up for the time lag and instantly come up with ideas to keep the audience engaged are some of their everyday jobs.

News gathering is not the anchor’s job

Most anchors are responsible for reporting their own story. They collect news and gather information on their own.  There is not much difference between an anchor and a reporter; An anchor gives identity to the News channel and therefore they play a very prominent role in boosting the TRP ratings of the channel.

News anchoring is a combination of various qualities like studying the background of the news, investigating it, presenting it in a way that can grab more attention, keeping your viewers connected t o the channel. 

News anchors have to remain objective all throughout their report even if they are reporting on emotionally charged situations that the public feels so strongly about. News anchors should not get too impulsive or impatient reading the news to the viewers. They must follow the news ethics very well and should not inflict or provoke anybody’s sentiments and respect the opinions of others.

Getting a bachelor’s or Master’s degree in Mass Communication and Journalism from a good college and institute can help in polishing and develop the skills required for becoming a good news anchor.

Monday, 5 June 2017

Building your career as an RJ: Simple yet exciting

Radio is one of the oldest modes of communication and perhaps the most influential one, sharing your thoughts, opinions and informing people in the most happening and interesting way; melodious music, movie shows and a platform to discuss societal issues, gives radio the immense power to draw a larger public to it.

Millions of callers everyday share their feelings and views with their favorite RJs It’s fun yet challenging, exciting yet introspecting and connecting yet accountable. Undoubtedly, Radio Jockeying is the most unpredictable, time bound, spontaneous and a skillful job.

Creativity is an asset
Creativity can never be underrated in any field, but when it comes to Radio it is surely an important tool and probably the most important one too. Other responsibilities of an RJ are programming function, writing scripts, working on the control board, keeping program logs etc. An RJ needs to be alert and aware all the time. Having good interviewing skills is also very important, especially when a celebrity is invited for a show it is important to ask the relevant questions and seek expected answers from them, is what keeps your listeners captivated. Extracting stories from your own life and experiences can also help in bonding with your listeners well. The coordination between the whole production and programming team plays a crucial role.  In simple words, it has to be the combination of freshness and flavors, humor and intensity, informing and entertaining.

Today, Radio Jockey is the most exciting and successful field. It has the power to influence youth, women, men and children. Various types of shows based on entertainment, health, politics and social issues. A good Radio Jockey or Announcer should have the correct information and knowledge on the topic, which requires off-air preparations, research and being spontaneous.  

Qualification required

A bachelor's degree is usually required for radio announcer positions, Bachelors or Master’s degree in Mass Communication and Journalism will provide practical as well as theoretically training to the students of mass communication.   Announcers in sports broadcasting often need a strong background in the sports and similarly for any other beat. Other skills required for being a good RJ are, one  should be fluent in the particular required language, Voice modulations and variation are also very important, not being monotonous is also an added skill. If you can sound different on your show, people will enjoy listening to you. Depending on the type of radio show, specialized knowledge or experience may also be required. These are the possible career options in Radio that open up for you if you do a professional degree in masscommunication at the graduation or post graduation level from the InternationalInstitute of Mass Media

      1. English Newsreader on Radio
      2. Hindi Newsreader on Radio
      3. English Radio Jockey
      4. Hindi Radio Jockey
      5. English Radio Announcer
      6. Hindi Radio Announcer
      7. Writer
      8. Programmer 

Thursday, 1 June 2017

How New Media effects the society?

New media technologies are a great boon to our society; this is mainly because our economic and social lives have been dependent on them. Modern media knows no boundaries and is not restricted to just newspaper, television, magazines anymore. Undoubtedly, new media has made a huge impact on how we behave, live, communicate and socialize. Media not only informs us but influence our thinking, personality and attitude. But, it is also imperative, that we understand these new media technologies and their positive or negative impact on us. Emergence of new media has prominently transformed the traditional way of understanding media and its importance. The political, economical and social scenario has changed invariably after the advent of new media. Digital media is the buzz word these days. Our everyday life is regulated and is dependent on it, either partially or in many cases, completely. The world is moving fast primarily because of the digital media.  

Positive impact of new media technologies

The unlimited access to media; its inexpensiveness and innumerable modes of collecting information, has helped our society grow faster than ever. These new technologies include internet, YouTube, blogging, chatting, twitting and Facebook. We can watch videos on our smart phones, pay bills online, send pictures, text and even business meetings happen on Skype these days. The internet has become the fastest growing and widely used medium, especially in the Western world. Many newly emerged organizations and firm are running their business through internet only. Online marketing and advertising are much more prevalent today than ever before.  It helps in sharing of ideas beyond borders. It’s not surprising to know that, for the 18-49 age groups, YouTube has greater reach than any cable network. Youth has also found YouTube as one of the biggest and easiest platform to put forward their talent and skills. Many youngsters are now producing their own shows and videos by uploading them on YouTube. The reachability of YouTube across the world has made a miraculous connection between countries and people.

Negative impact of new media technologies
The unlimited access to media has been proved to be a major factor behind our complicated and consumer centric approach towards life.  Social media is not entirely risk-free, with lot of information comes misinformation as well. Cyber safety and security is a major challenge for our government.
Anthony Carmona rightly says ‘Social media websites are no longer performing an envisaged function of creating a positive communication link among friends, family and professionals. It is a veritable battleground, where insults fly from the human quiver, damaging lives, destroying self-esteem and a person’s sense of self-worth’.

New technologies are certainly more available than ever before, but perhaps the existing and increasing digital divide is also a major concern for a developing country like India. The function and impact of new media can only be understood by taking into account all the aspects of it. In the age of postmodern society, the new media-saturated culture becomes predominant over the “real” world, replacing conventional social relations grounded in political economics.

Friday, 26 May 2017

Film Studies and its Impact on Indian Culture

Many traditions and practices of our society are based entirely on superstition, ignorance, lack of education and inequality. Indian caste-system, purdah system and other religious customs have played a prominent role in damaging the growth and progress of our country. We are highly influenced by Indian cinema specially Bollywood films. The characteristics of a perfect hero, villain, mother and heroine have defined the personalities of a common man, woman and youth.  For many, cinema has been inspiring them to dream, fantasize and induce drama in their lives.  Cinema reflects the society, its aspirations, hopes, problems and challenges.

On the hind sight, cinema has also done a lot to eradicate many of the social evils prevailing in India. It can be used as a tool or a device to address some of the deeply hidden issues in the society. Unquestionably, cinema has remained the most powerful tool for mass communication.  Filmmakers like Satyajit Ray, Ritwik Ghatak, Uttpal Dutt or Bimal Roy, have had in the past, picked up some of the most relevant and bold subjects, realism and modern progressive approach were the main components of their films.  Ray’s ‘Pather Pancheli’ talks about how with time one has to accept changes and move on. The story revolves around ‘Apu’ , who with his family, leaves his village but their ancestral house held them back, later the family lost their daughter in the midst of all the turmoil.   A strong story, script, cinematography and music made this film a ‘bible’ for many aspiring or existing filmmakers.  Filmmakers like Ray, have used many devices to send their message across their audiences more strongly and effectively.  Intense characters, deep metaphors, use of symbolism and irony were placed perfectly in the story.

Ritwik Ghatak used sound as simile that helped in highlighting the emotion of the scenes very effectively. For example, he shows the dilemma of a girl when she had to make a choice between her lover and her family, here in the back ground one could hear the sound of the whistling of the pressure cooker, which showed that she was in a tight spot. There films demanded change, rebel and a need to overcome the social evils, in the most powerful stories and characters possible.

Another very influential filmmaker, Bimal Roy, the women in his films, the neo-realist approach, the humanism and progressive subtext of his movies and his impact on the Indian new wave and parallel cinema cannot be sidelined. His film Sujata, portrayed the innate essence of Indian Society onscreen. The film raised many questions about the Indian society, like criticising the caste-system, untouchability and indiscrimination. 

Film studies course

Film studies is a very vast and fascinating field, students are introduced to the ever evolving nature of film, its impact and influence on the people can play a critical role. Cinema is a dynamic as well as cultural tool to represent the world in a more intense way. From studying and analyzing the most progressive films and how they were connected to the major political scenario during that time, like world war I and II, French revolution, Italian Neorealism etc. to understanding the role of the smallest part of a film i.e, a frame. Based on the inclination of the individual student it may launch students in their engagement with cinema and other visual narrative forms as critics or creators.
Based on students’ personal inclination towards the various domains and stages of filmmaking, like scriptwriting , Music Composition ,Costume Designing, ,Editing ,Production Designing, Director of Photography etc. Student will be able to demonstrate their skills, knowledge, awareness and creativity through their films. A student may also proceed to be a researcher and/or an academic in related fields.

Bachelor of Acting and Film Studies

Tuesday, 23 May 2017

Fundamentals of Broadcast Journalism

Edward Murrow is the most significant name in the field of broadcast journalism. He not only contributed in the creation of modern broadcast journalism, but his exclusive radio coverage on the World War II made him the superman of world media during that time. Murrow’s name is associated with journalistic brilliance; he was regarded as the pioneer of television news and reporting. He built up the broadcast industry in the world. His reporting style and bold approach made him the master of Broadcast Journalism.

Defining Broadcast Journalism
In simpler words, Broadcast Journalism is a way of presenting news to the public; electronically or through radio transmission, some of the medium in broadcast journalism are Radio, Television and the Internet.  Traditionally, broadcasting comprised of the audio/ visual based programs; on television and radio, to reach the target audience and deliver the desired message. Advance and development in the technology has brought drastic change and expansion in this field; called ‘web journalism’.

Types of Broadcast Journalism

Radio Journalism:
Radio has its accessibility across borders and in remotest of areas possible; it can reach at places where internet or cable lines cannot reach. In earlier days, it was one of the fastest and most reliable sources of information as well as entertainment. With radio, one does not even requires electricity. A radio broadcast journalist is involved in identifying, researching and presenting news stories, recent events and important updates to the large amount a listeners.
During news broadcasting on radio, announcers are primarily concerned with the delivery of on-air reports, while television stations will also hire announcers to host variety and talk shows.

Television Journalism
Television is considered to be the most influential medium of journalism for various reasons. With the boom of numerous news channels television played a major role in defining the society and its political scenario.  It also impacted people in many ways; starting from breaking stereotypes to a whole new wave of entertainment culture.
A television journalist reports the news on-camera, sometimes live or pre-recorded. TV Broadcast Journalists collect, verify and analyse information about news and events, and present that information in an accurate, impartial and balanced way.

Web Journalism
While the morning reaches us at the set time and carried a few pages of information, similarly with television, the information is limited and time bound; Internet is the only source that is accessible anytime and contains vast information and regular updates.  More and more readers, viewers and listeners are going online for their news. New media is also giving rise to the concept of ‘citizen journalist’ , nowadays more and more people post news, information, opinions and share their perspective on the social media. It has lower distribution cost and a much wider audience and reach. Technologically also it accepts almost all types of formats, reader is free to choose between various options.
Whether you prefer to work in front of or behind the camera, a broadcast journalism career is sure to be an exciting and rewarding experience. It involves responsibilities like informing the public and reporting stories. Getting a professional degree in broadcast journalism course can prove to be very useful for the overall growth of an individual  and to gain wider understanding in the field.
Some of the jobs in Broadcast Journalism are Audio Production, Television Production, Radio Broadcasting,On-air Personality/Disc Jockey,News Reporter, Voice Overs, producing etc.

Friday, 19 May 2017

Media Discourse: Representation and Interaction

Media interacts with the public through various platforms called ‘Media Discourse’. The discourse is usually written or spoken. Media discourse is primarily a public oriented, created and manufactured form of interaction. There is hardly any tentativeness and uncertainty to it and it is not a private affair.  Dontcheva-Navratilova (2005) describes discourse as “Firstly, it is used to refer to unified, meaningful and purposive stretches of spoken and written language. Secondly it is used to refer to the language in action. Last but not least, it is used to refer to the language of particular language variety.”

Types of Media Discourse
It can be understood as multiple forms of communication, it is commonly divided in two main categories; written and spoken. Newspapers and magazines are some forms of written communication. Stories and articles published in a newspaper or a magazine are archetype of discourse. Brochures, pamphlets and written advertisements also fall under this category. 
Spoken communication includes Television and Radio which mainly relies on speech and spoken words. The news we watch on television uses speech, visuals and interviews to communicate with the masses.

The third category which is comparatively newer and technologically advanced is the ‘online media’ or ‘unconventional media’. Nowadays, online platform has become one of the most popular and common means of media discourse. It is much more spread out, fast and interactive. Some of its prominent features are- it usually happens in real time, it can communicate and send messages across the globe, instantly, it gives audience the privilege to put their opinion and thoughts forward. But it certainly lacks authenticity and careful reviewing.
All forms of online media communication are more participation driven. It is also called ‘user generated content’ because user has the complete hold of it, like uploading videos, adding comments and sharing personal thoughts and opinions. Here, the discourse is much more interactive, frequent and engaging.

Mass Communication Courses in Delhi, Top Mass Communication College in Delhi, Bachelor of Mass Communication, Master of Mass Communication, Post Graduate Diploma in Advertising & Public Relations In Delhi, Post Graduate Diploma in Broadcast Journalism in Delhi, Bachelor of Acting And Film Studies.

Media discourse and its effects
Whatever we read, watch and hear through various channels of communication, affects us and the society on the whole, in many hidden ways. Media discourse can also be viewed as the impact created on the public through media’s presentation. A particular article can be written keeping in mind the social and economic background of the people. The choice of words, the style of writing etc. plays a very important role in impacting the readers. In India media shapes up the society primarily. Media tells us about the current political situations and usually promotes discourse that is biased towards a certain people, beliefs and conservative ideals. This is also based on the channels’ personal ideologies and how they want the discourse to be done.

Like different states, region and countries have different traditions, ideals and principles, similarly media’s opinion, viewpoints, ideologies also vary from region to region. Due to this, many political groups use media to promote a particular viewpoint; this can lead to biased media discourse which can be prevented if media outlet is media is more fact –based rather than presenting their own perspective and opinion. It is very important for the media to value objectivity while gathering news and stay impartial.