Friday, 24 January 2014

History of IIMM

History of IIMM

IIMM was established in the Year 1999 by a group of professionals with the mission of creating an institution of excellence that provides cutting-edge industry relevant teaching and training in the area of mass communication. 

Says the Founder and Group Chairperson of IIMM, Prakash K. Bhagat, “Since the entire team of founders are practicing professionals from the mass media, we could sense first hand the skill gap between what the industry required and the sort of skills that freshers used to come to industry with. It called for a lot of time and heavy investment to make these resources job ready. This is why we decided to shoulder some of this responsibility and make this investment of time and resources at our end so that our students can hit the ground running and contribute to the mass media in very little time after being selected to join the industry organization.”

IIMM functions through its two branches, namely 3/A N.I.T. Faridabad, Haryana and B 50 South Extension Part 1 New Delhi 49.

We run dual degree/ diploma programmes at the graduate and post graduate levels. The degree is UGC approved and is recognised for all government and private sector jobs across India and the world. The Board of Governors of IIMM issue a diploma to successful students in their chosen area of specialisation. This is a reputed diploma that is welcomed by the media industry since IIMM is a well-known institution that has been engaged in providing high quality media education and training for a decade and a half.
Today, IIMM feels proud that thousands of its alumni work in the best print and electronic media houses, PR firms, advertising agencies and corporate sector organisations across the country.

IIMM's success is carved by practising professionals from the best print and electronic media houses, film making organisations, advertising agencies and PR firms who render industry relevant curriculum and training to the students while the foundation is laid by eminent scholars, professors, teachers and academicians.
The right kind of teaching and training by experts helps IIMM students to be welcomed by industry with open arms. 

The primary objectives of IIMM are to set high standards of education to build students' careers and create a difference in their professional lives;  impart practical and theoretical training in all aspects of mass communication, grant diplomas, advanced diplomas, and such other certificates, as may be instituted by the Governing Council, to successful students; to coordinate the activities of education and skill development in the fields of mass communication, and to create an ideal environment for developing a powerful network with the various industries that would help students throughout their career.


Tuesday, 21 January 2014

Is Mass Media creating political forces in India ?

Is the mass media creating political forces in India ? If we were to closely examine the anti corruption and Pro Jan Lokpal movement, we will realise that an acute need of Indian society was identified and highlighted by activists under the leadership of Shri Anna Hazare. The role of the Comptroller and Auditor General of India of the time Shri Vinod Rai was also a crucial role. The active, interested, impartial and fearless role played by the Judiciary headed by the Supreme Court of India, some top judges, jurists and the Chief Justice of India helped to turn on the heat on massive public corruption. Helping all these forces along was the mass media. From the time of the Bofors kickbacks scandal to the filth of the Commonwealth Games preparations and facilities - both literal filth and the filth of financial wrongdoing and willful delays in the execution of the mega projects leading to cost over-runs to highlighting the findings and recommendations of the Shunglu Report that indicted many top leaders of the ruling party to turning on the heat on the governments in Maharashtra and at the Centre after the indictment of former Chief Minister and top leaders in the Adarsh Scam to the mass media highlighting the wrongful allocation of coal blocks in Coalgate, it can be safely said that it is the mass media that acted as the force behind Anna Hazare and then helping Arvind Kejriwal to convert this crusade into a serious political party.

Monday, 6 January 2014

About Journalism in India

About Journalism in India

TV Journalism Institute

Journalism College in Delhi

Journalism is the reporting of events, current issues and trends in the mass media for varied purposes. It is said that the media is the 'watch dog' of our society, as it keeps its watch 24 hours on our society and then reports it to the members of the society. Now citizens have become so dependent on the media that life without the media cannot even be imagined.
Journalism has been a hallowed profession in India from the time that the printing press came into vogue and then into wide use in India. The Pro Mughal Urdu Akhbaar played an important role in presenting the case of the mutinous sepoys before the readers during the Revolt of 1857.
Throughout the national movement, the pro Government English language newspapers were counterbalanced by newspapers in vernacular languages like Bal Gangadhar Tilak's Marathi language Kesari and the newspaper that Gandhiji used to publish called "Young India." After independence, newspapers representing all shades of political and cultural opinion have proliferated across the country. Media is regularly performing its duties tremendously from the past period. Only the techniques which media uses are getting advanced. Journalism College in Delhi is serving large number of effective media persons with excellent latest technologies and media knowledge to the media. There are various pass out students of the institute who are well known and performing great role in the media.
Media performs a crucial role in today's time which rises every time the need of reporters and journalist to serve the society well. Therefor there are various colleges in our country for the people who wants to be a part of media. At present, Journalism College in Delhi is considered best in the field of media. The institute is guiding and teaching well about the media ethics to the students and is constantly giving marvelous reporters or journalist to our society. The mass media derives its freedom, autonomy and power directly from Part III of the Constitution of India, namely Fundamental Rights. The Right to free press is contained within the Fundamental Right of Expression guaranteed to every citizen by the Constitution of India. As the Supreme Court of India has repeatedly held and ruled, and especially in the landmark Keshavanand Bharti case, these Fundamental Rights are the soul of our democratic republic and comprise the Basic Structure Doctrine of the Constitution of India – something that cannot be changed, altered, amended or truncated by the Parliament in a manner that it takes these fundamental freedoms of the citizens away.
The mass media, the press, journalism and newspapers thus occupy this space of freedom where different shades of political and non political opinion can all have their say in an atmosphere of equality and civility.
As Nobel Laureate Amartya Sen says in his book "The Argumentative Indian" that we Indians are very argumentative and debate loving by nature and this goes back to our hallowed oral tradition of philosophical and metaphysical arguments in the form of tark – vitark that was employed as a tool of teaching and instruction by philosophers as far back as Shankara and Gautam Buddha and Mahavira and Vivekananda in the modern age.
This oral tradition and the spoken word has been critical and crucial in the evolution of Indian history and our composite culture like it has been in the case of all cultures in the world.
The early Hindu scriptures in the form of the Vedas and the Upanishads as well as the great epics like the Ramayana and the Mahabharata were handed down from generation to generation through the spoken word before they were committed on paper and on the leaves and barks of trees and such parchments.
The oral tradition stays alive in the mass media today in the form of the proliferating radio channels and radio stations – the state broadcaster has retained its monopoly over news and news based programmes and musical/ entertainment/ RJ chat programmes have seen the entry and domination of private FM channels and stations especially in the larger cities. In the rural hinterland of India as well as in inaccessible and inhospitable areas, it is still All India Radio that rules the airwaves. With time media is also adopting new changes to serve the people well with the news or information. Journalism College in Delhi is making its students well aware with the media priciples and latest technologies which media is using to inform, educate and entertain the people.
Television has seen a burgeoning of channels in all segments – news, news based programmes, film based channels, family entertainment based channels, music channels, channels dedicated to or focused on lifestyle, travel, food, fashion, sports, science and technology. It has become one of the most interesting and entertaining medium of media. Today's large percentage of youth wants to be a part of this medium. TV Journalism Institute located in Delhi is the college which provides perfect education and also gives students the advantage of getting placed in the television media.
This tradition of debating has been kept alive by journalism in India since democracy is essentially about debating the burning issues of the day facing the country and the world and engaging in a process of educating the country and the society to learn the three Rs of Reading, Writing and Arithmetic and the Big PPES of Politics, Philosophy, Economics and Sociology that makes our democracy what it is today. Indeed, it can well be argued that our democracy as it stands today – its strengths and weaknesses – can be broken down into and narrowed down to the processes of basic education and political education as it is disseminated across the country by the mass media and by journalism.
Therefore, like the professions of medicine and teaching, the profession of journalism involves something as big and central as nation building and character building. If you have a characterless mass media or a corrupt mass media, it is safe to assume that you will end up with a characterless nation and a corrupt nation.
Journalism is the Fourth Estate or the Fourth Pillar of our democracy – the first three being the Legislature to which the Executive is responsible and the Judiciary which is the autonomous arbiter and watchdog over the excesses, the crimes of omission and commission committed by the Legislature and the Executive and it is also an interpreter and adjudicator of the Constitution and the law. The mass media and journalism acts as a watchdog over all the three pillars of our democracy and it communicates directly with the People who gave to ourselves this Constitution on the twenty-sixth day of November, 1949.
Due to the increasing and prominent role of media in our society, more and more people are getting interested to become a part of the media. It can be fulfilled by adopting effective education from the International Institute of Mass Media. This is one of the best Journalism College in Delhi, which guides its students very well to give competent journalists to the nation. Various effective media courses are provided by the institute which includes courses like:
  • Bachelor of mass communication
  • Masters of mass communication
  • Post graduate diploma in advertising and public relations
  • Print photography
  • Electronic Camera and Handling
  • Non-Linear Editing
  • Production and direction
Among all the mass media, television is the most attractive, entertaining and effective mass medium which delivers important news, information etc. to a large number of people. It has been found that a large number of youngsters want to study television journalism to enter this creative medium. The TV Journalism Institute gives efficient training and education to its students which makes them aware of all the journalistic ethics and develops good journalists. The Institute gives both theoretical as well as practical knowledge to the students by using advanced technologies.
At present there is a wide availability of television and radio channels, magazines, newspapers as well as new media in the society which gives rise to massive competition in the media. Due to this competition the need of more and more competitive and talented journalists is constantly rising. Every year a large number of youngsters take admission to the TV Journalism Institute situated in Delhi to become specialized in the media field and to become a part of it. The International Institute of Mass Media uses technologies like advanced cameras, lenses, microphones, lights and other technical assets to provide practical and field exposure to their students. Various famous personalities of the mass media who are now well recognized faces have graduated from the International Institute of Mass Media or IIMM

IIMM – Offering World Class Education


The media domain is one that has matured and benefited with the development in technology that have allowed information to get dispersed rapidly to a wider audience. The domain has gained popularity in the past decade and now it has become one of the most promising sectors in the nation. The youth of the country is continually getting captivated to this sector because of the fame and glamour. If you are also planning to enter in this sector to have a brighter future then it is important for you to have specific qualification which is a degree in mass communication. There are various schools around the country that are offering course in mass media, International institute of mass media (IIMM) is one of the best media colleges in the country.
The college provides world class education that gives enough space to students to have in depth knowledge of the domain. The syllabus of the course is designed after a thorough study of the domain. Hence, students who get graduated from here know the inside out of this sector. IIMM understands the demand of the industry is skilled media professionals, thus, in order to cater them to the market the college is following one of the most innovative ways of education which is learning by doing. This method is beneficial for students because the main focus is on providing practical knowledge to students. With this route of education students can practically conceptualize their theoretical sessions which give them an ease to understand the industry better.
IIMM hires some of the best faculty from the market. They are highly skilled and well experienced hence they cater their expertise to students. It is helpful for students because students can use their experience throughout their professional life. Professors make students aware about the changing trends of the industry which makes students prepared for the industry. After getting aware of the domain students tend to analyze themselves and they can bridge the gap between skills they have and skills demanded by the sector.
The college is based in Delhi. Being in the capital of the country, the IIMM focuses on making students an extrovert individual which is the demand of the domain. Hence, the professors of the college work hard on students to make them prepared for the job market through conducting numerous group discussions, seminars, training sessions, conferences, mock interviews, etc. Once students are prepared for the industry the placement cell of IIMM extracts some of the finest job opportunities from the market to cater to them. Through this, students can start their career early and achieve success faster in life. 

What kind of streams are better for getting into mass communication ?

What kind of streams are better for getting into mass communication ?

A question that often exercises the minds of young students is what kind of streams of study are better for getting into a course in mass communication.

A feeling that persists even now is that it is students from a background in the humanities who are better suited for a career in mass communication. Nothing could however be further from the truth. It is increasingly seen that students from traditionally more left brain and analytical streams like the sciences and engineering are getting increasingly attracted towards a course of study in mass communication.

This is because mass communication is a superset of many diverse disciplines that include journalism, technical competence in production and direction, corporate communication etc. where a knowledge of economics or history or physics or mathematics can be equally relevant or irrelevant. What really matters is a course in mass communication from an Institute like the International Institute of Mass Media located in South Extension Part 1, New Delhi and in Faridabad, Haryana.