Wednesday, 21 June 2017

Public Relations and its benefits

The combination of Public Relations and Advertising can convert any product into a brand. If used in the right manner, with good planning, it can really help in penetrating the market and boosting up the brand values, its reach and finally the sales.  An efficient and skilled PR team and advertising agency can prove to be the most important factor in reaching out the target audience.

PR through its strategic outreach and relationship building approach can attract media coverage. It helps in influencing, persuading and motivating consumers through multiple types and styles of promotional tactics. Some of it includes direct communication or grabbing public attention through various campaigns and events.

Roles and Responsibilities of a PR agency

The first and the foremost responsibility of a PR team is; Strategic planning, which include campaign creation and execution. This can be done through ‘Key Messaging, where the important messages are interlaced creatively and subtly, so that it generates an emotional urge in the consumer’s mind.
Second important role of a PR agency is to build up relations with the media; this can be done by reaching out the reporters, producers, editors etc. This can be done simply by writing press releases.

Apart from writing press releases a PR team is also expected to write collateral copy, speeches, web copy, etc.  A Public Relation Officer is also accountable for training their clients to prepare for real interviews, facing the media and making public appearance during events and presentations.

Conducting events, parties and press conferences for the promotion of their client and handling the social media networking by cultivating the online conversations for clients and the agency, is also a part of a PRO’s job. Other responsibilities includes graphic designing, creating video content and continuously creating new ideas and ways for promotions.

Benefits of a well-planned PR campaign

Inexpensive: Economically PR is way too affordable than advertising, it not only works in brand building but helps in developing a one-on-one relationship with the target audience.
Credibility: The major task of a PR professional is to attract reporters in order get more media coverage, therefore PR is more authentic and credible than advertisements; after all, News stories are considered more convincing than an advertisement.

Relationships: PR has the ability to build up relationships with the media and consumers on behalf of their clients, if done with the correct approach can help in building trust and publicity.

Visibility: PR can increase the search engine optimization and publishing regular posts and updates on social media and other internet channels, enhances visibility greatly.

Direct Appeal: PR coverage allows the client to share their perspective, ideologies and opinions to the public. Conducting meeting, seminars and workshop to influence, inform and persuade the consumer proves to be extremely beneficial for promotional purposes.
Hence, if used correctly with the right approach and planning PR can be a valuable marketing tool benefiting your brand position and bottom line. PR is not the only answer to a strong marketing campaign, but it is an important practice to employ in order to build strong brand credibility, legitimacy and value.

PR can be a great career option for those interested in it, Studying PR, advertising and marketing from a profound institute or college can widen one’s knowledge and creativity. Getting a Post-Graduate Diploma or a Degree in Public Relations and Advertisement can kick start your career very well. 

Looking for a career in Public Relations & corporate communication, and corporate events, products launch, IIMM offers PG Diploma in Advertising and Public Relations
Post Graduate Diploma in IMC Integrated Marketing Communication (MARCOM) with specialisation in Advertising; Public Relations; Marketing; Corporate Communication; Digital Marketing; Event Management.

Wednesday, 7 June 2017

You can also become a good News Anchor


Are you talkative? Do you follow news more than checking your Facebook account and whats app chats? Do you feel a strong urge of sharing your opinion on current issues at any social or public platforms? Does debating on various issues excite you? Do you go that extra mile to gather a deeper knowledge, understanding and information about a particular event or incident? Do you regularly update yourself with changing political and economical scenario in the world or at least in India? Do you have a favorite anchor whom you admire more than a Bollywood star or a cricketer? If so, then you have all the reasons to become an Anchor or a News Presenter or a News Reader.

But before taking up anchoring as a career option, it is highly advisable and recommended to go through a reality check and get an in-depth understanding of what it is all about.  Here are some myths about News Anchoring:-

Anchoring is about reading the prompter

A news anchor is responsible for understanding any events or happenings profoundly and is also accountable for writing his or her own news copy, operating the control board, and conducting investigative journalism.

Anchor’s only job is to speak in front of a camera

A news Anchor has to be on his/ her feet all the time. Just reading the script aloud cannot make anyone a good anchor. It requires spontaneity and quick wittiness.  There are moments when breaking news is fed to the anchor at the eleventh hour, the anchor should be able to understand the news and interpret it spontaneously without a script.

Anchoring is the easiest job

Many of us believe that anchoring has a glamour quotient; it is an easy way to fame and become popular on television.  An anchor’s job although looks very tempting from the outside, but in reality it is painstaking and extremely stressful. An anchor has to be meticulous, alert, energetic and on his toes all the time , Handling technical glitches, anchor will need to cover up for the time lag and instantly come up with ideas to keep the audience engaged are some of their everyday jobs.

News gathering is not the anchor’s job

Most anchors are responsible for reporting their own story. They collect news and gather information on their own.  There is not much difference between an anchor and a reporter; An anchor gives identity to the News channel and therefore they play a very prominent role in boosting the TRP ratings of the channel.

News anchoring is a combination of various qualities like studying the background of the news, investigating it, presenting it in a way that can grab more attention, keeping your viewers connected t o the channel. 

News anchors have to remain objective all throughout their report even if they are reporting on emotionally charged situations that the public feels so strongly about. News anchors should not get too impulsive or impatient reading the news to the viewers. They must follow the news ethics very well and should not inflict or provoke anybody’s sentiments and respect the opinions of others.

Getting a bachelor’s or Master’s degree in Mass Communication and Journalism from a good college and institute can help in polishing and develop the skills required for becoming a good news anchor.

Monday, 5 June 2017

Building your career as an RJ: Simple yet exciting

Radio is one of the oldest modes of communication and perhaps the most influential one, sharing your thoughts, opinions and informing people in the most happening and interesting way; melodious music, movie shows and a platform to discuss societal issues, gives radio the immense power to draw a larger public to it.

Millions of callers everyday share their feelings and views with their favorite RJs It’s fun yet challenging, exciting yet introspecting and connecting yet accountable. Undoubtedly, Radio Jockeying is the most unpredictable, time bound, spontaneous and a skillful job.

Creativity is an asset
Creativity can never be underrated in any field, but when it comes to Radio it is surely an important tool and probably the most important one too. Other responsibilities of an RJ are programming function, writing scripts, working on the control board, keeping program logs etc. An RJ needs to be alert and aware all the time. Having good interviewing skills is also very important, especially when a celebrity is invited for a show it is important to ask the relevant questions and seek expected answers from them, is what keeps your listeners captivated. Extracting stories from your own life and experiences can also help in bonding with your listeners well. The coordination between the whole production and programming team plays a crucial role.  In simple words, it has to be the combination of freshness and flavors, humor and intensity, informing and entertaining.

Today, Radio Jockey is the most exciting and successful field. It has the power to influence youth, women, men and children. Various types of shows based on entertainment, health, politics and social issues. A good Radio Jockey or Announcer should have the correct information and knowledge on the topic, which requires off-air preparations, research and being spontaneous.  

Qualification required

A bachelor's degree is usually required for radio announcer positions, Bachelors or Master’s degree in Mass Communication and Journalism will provide practical as well as theoretically training to the students of mass communication.   Announcers in sports broadcasting often need a strong background in the sports and similarly for any other beat. Other skills required for being a good RJ are, one  should be fluent in the particular required language, Voice modulations and variation are also very important, not being monotonous is also an added skill. If you can sound different on your show, people will enjoy listening to you. Depending on the type of radio show, specialized knowledge or experience may also be required. These are the possible career options in Radio that open up for you if you do a professional degree in masscommunication at the graduation or post graduation level from the InternationalInstitute of Mass Media

      1. English Newsreader on Radio
      2. Hindi Newsreader on Radio
      3. English Radio Jockey
      4. Hindi Radio Jockey
      5. English Radio Announcer
      6. Hindi Radio Announcer
      7. Writer
      8. Programmer 

Thursday, 1 June 2017

How New Media effects the society?

New media technologies are a great boon to our society; this is mainly because our economic and social lives have been dependent on them. Modern media knows no boundaries and is not restricted to just newspaper, television, magazines anymore. Undoubtedly, new media has made a huge impact on how we behave, live, communicate and socialize. Media not only informs us but influence our thinking, personality and attitude. But, it is also imperative, that we understand these new media technologies and their positive or negative impact on us. Emergence of new media has prominently transformed the traditional way of understanding media and its importance. The political, economical and social scenario has changed invariably after the advent of new media. Digital media is the buzz word these days. Our everyday life is regulated and is dependent on it, either partially or in many cases, completely. The world is moving fast primarily because of the digital media.  

Positive impact of new media technologies

The unlimited access to media; its inexpensiveness and innumerable modes of collecting information, has helped our society grow faster than ever. These new technologies include internet, YouTube, blogging, chatting, twitting and Facebook. We can watch videos on our smart phones, pay bills online, send pictures, text and even business meetings happen on Skype these days. The internet has become the fastest growing and widely used medium, especially in the Western world. Many newly emerged organizations and firm are running their business through internet only. Online marketing and advertising are much more prevalent today than ever before.  It helps in sharing of ideas beyond borders. It’s not surprising to know that, for the 18-49 age groups, YouTube has greater reach than any cable network. Youth has also found YouTube as one of the biggest and easiest platform to put forward their talent and skills. Many youngsters are now producing their own shows and videos by uploading them on YouTube. The reachability of YouTube across the world has made a miraculous connection between countries and people.

Negative impact of new media technologies
The unlimited access to media has been proved to be a major factor behind our complicated and consumer centric approach towards life.  Social media is not entirely risk-free, with lot of information comes misinformation as well. Cyber safety and security is a major challenge for our government.
Anthony Carmona rightly says ‘Social media websites are no longer performing an envisaged function of creating a positive communication link among friends, family and professionals. It is a veritable battleground, where insults fly from the human quiver, damaging lives, destroying self-esteem and a person’s sense of self-worth’.

New technologies are certainly more available than ever before, but perhaps the existing and increasing digital divide is also a major concern for a developing country like India. The function and impact of new media can only be understood by taking into account all the aspects of it. In the age of postmodern society, the new media-saturated culture becomes predominant over the “real” world, replacing conventional social relations grounded in political economics.