Wednesday, 19 July 2017

5 reasons to study mass communication

Practical Reasons for choosing Mass Communication Courses 

If you have the willingness to learn and a drive to explore then these are the key indications to think seriously about starting your career in Mass Communicationand Journalism. But are you in a state of confusion or dilemma, whether to study Mass Communication or not? Do you feel that a Mass Communication degree may or may not be worth your time and money? Are you scared of experimenting with your career and choose to do a Mass Communication degree instead of doing engineering or a B.Com course?.

Well, these are few of the many questions, which keep floating in every student’s head who has a slight inclination towards Mass Communication and Media courses. So, if you are keenly interested in studying Mass Communication but need enough reasons to go ahead and build your career in it then this article might suggest you some of the most practical reasons to opt for Mass Media related courses.

There is no end to new possibilities

Searching for new stories and digging the truth in them, communicating to a large number of people or sometimes a celebrity or a politician, developing ideas and concepts for various organizations and people, designing a logo or a brand, staging opinions on social issues and sharing them on pubic platform, creating films and stories, capturing the most meaningful photographs, creating taglines for a product, there can be a whole book written on ‘Why Mass Communication is fun to study. Clearly, no other course can offer you all the above mentioned attributes and that’s what makes this course a right career option.

Practical Exposure and Adventure

Not only this course enables you to travel at various places, explore the world from a perspective of a journalist or filmmaker etc. and cover different events and stories, but it also gives you a freedom to use your creative skills to its fullest. There is no one way to work in this field, you can explore and figure out what will be your style of working. Taking risks, coming up with exciting ideas, influencing people and manipulating others is all part and parcel of the mass media world.  It develops critical thinking, problem solving, conflict resolution, team building, and public speaking.

Art and Creativity 
It develops skills like critical thinking, problem solving, conflict resolution, team building, and public speaking. It is no less than an art, from speaking persuasively, to writing imaginatively; attracting your audience through attractive visuals, inquisitive taglines, tempting words and eye-catchy designs, what makes this field an artist’s delight.

Multiple career options

Studying Communication can help you succeed professionally.  Creating strong oral and written messages, working well with others, managing your image, researching, analyzing and solving problems are key abilities employers look for. As soon as you are sure about your key interest area in Mass media, you can apply for internships in newspapers, magazines, FM channels, Production houses, PR firms etc. and kick-start your career from there; having multiple skills and vast knowledge could help you go really long in this field.

MassCommunication course includes print and electronic media radio, photography, advertisement and public relationsfilm making and new media, it is important to study mass communication to obtain comprehensive and advanced education in the field and seek wide career opportunities. 

Friday, 14 July 2017

The Three Stages of Production – Roll Camera Action!

“Cinema is the culmination of the obsessive, mechanistic male drive in western culture. The movie projector is an Apollonian straight-shooter, demonstrating the link between aggression and art. Every pictorial framing is a ritual limitation, a barred precinct.” ―Camille Paglia

The many facet of cinema makes it more desirable, mystical and magical.  Indeed, it is no less than a supernatural world where everything seems so real yet illusionary, close yet unattainable and enthralling. Cinema makes you forget that you are sitting in the theatre. It makes you feel that you are a central part of a film, playing the role of a protagonist or antagonist in the rarest of rear case!
What makes it the most important art form is the fact that it has an immediate influence on our mind; it tempts us to believe in fantasy and lures us to desire a castle in the sky.

Filmmaking involves a number of distinct stages, from an idea to creating a motion picture with characters as real as a mirage in the dessert. Each stage is as important as the others in determining the success of the film. Here's a short introduction to all the three stages of filmmaking:-

1. Pre-Production – (The Writer’s Stage) this is the stage where the idea is born and developed. Adapting a story from a book, novel or writing a fresh concept is a part of this stage. Precisely, pre-production is all about writing. Once an idea for a story is created, a treatment for it is produced. This is a 25 to 30 page description of the story, the characters and the mood. It usually comes with some visualizations to highlight the key points or moments in the movie. This stage consumes most of your time and brain; planning paperwork, locations recce ,  selecting cast and crew, booking equipment and post facilities, dealing with legal paperwork, creating a budget, accounting for ancillary rentals and services, etc. are some of the tedious tasks that are.

2.  Production-  (the Roll, Camera , Action stage) – It this stage, where the three most tempting and  famous words are used- Roll, Camera , Action.  The actual shooting of the movie happens in this stage. Shooting in itself is a major task, which requires both physical and aesthetical skills; be it indoor and outdoor shooting, challenges and limitations are pretty much apparent. Shooting involves setting up props, camera and other equipment like lighting etc. prepare the actor and the scene takes hours of hardwork and labor.

3. Post-Production ( Cut and Join ) In this stage, the movie is edited and polished. Undesirable scenes are cut or shortened to service the overall narrative. After the entire film is edited, the final sound mixing is done, where narrations, music and voice recordings are put together to create a gripping effect. Later, graphics and Special effects are added, along with opening titles and the closing credits. Once this is done, the movie is now considered locked. The final cut is now ready for printing, duplication and distribution. 

To study Bachelor of Acting & Film Studies (BAFS), please visit

Monday, 10 July 2017


Globalization is a phenomenon. We all know that. It is something which has actually led to the entire planet earth turning into a village of sorts. It is a process with which large scale integration of culture, products, ideas and views is happening across the globe. After all, just click into google or YouTube, and what is it that that one cannot read or see about what is happening or has happened in any place right from New York to Tokyo? Everything, literally everything, is at our fingertips.

Mass media, too, is undergoing a serious metamorphosis due to globalization. However, the effects of this are varied the world over. In the US, for instance, they say, print media is going out of style. No one reads. People just surf over the internet and catch up with news and views. In India, the picture, as per some media pundits, is different. We still read. Taking at least fifteen minutes out for going over the morning newspaper is still like religion for most of us. We still pick up books.

With globalization, what has happened is that everything is available to us within an instant. The newspaper will tell you what happened, but it will do so tomorrow morning. TV channels will flash it rightaway, within a few minutes or maybe an hour to two after it happens. So does the internet. Don’t we all feel really, really connected with what is happening in the entire world?

However, there is a downside of globalization. Our awareness, and the level to which they touch a chord in us, of things happening hundreds of kilometers away is by far more than those which happen in our own midst. Take an example. We no longer care for our old and ailing neighborhood aunt who made ‘halwa’ for us when we were kids. But Hillary Clinton losing the presidential election made us all go all sad and unhappy. Are all our kids not crying their hearts out for their peer group in Syria? Don’t they know who Donald Trump is? Are the Oscars any different anymore from our own Filmfare awards? Louisiana is as familiar as Ludhiana now. And all this - because of globalization……….. 

You can also go through IIMM NEWSLETTER

Written by: Rinky Sehgal Marwaha

Thursday, 6 July 2017

Meaning and Scope of Photojournalism

 Pictures and visuals are a part of mass media since the time of its inception. Photojournalism began in 1853 with the coverage of a war by Carol Szathmari.  Soon, it became a quintessential part of journalism. Photo Journalism is defined as a combination of written information along with pictures relating to the story. Together a story along with a photograph adds more meaning, relevance and reliability to the information; it is undoubtedly the first thing that attracts the reader or the viewer.
According to Warran, Phillip and Edwin “photograph is capable of high fidelity reproduction of very fine detail and texture”.  A catchy headline, with detailed news story and a connecting photograph along with a caption makes a complete package and assures better communication and a smooth delivery of the information.

Most of the newspapers especially supplements use the gratification theory to attract more readers, for intense using eye-catchy pictures of a celebrity can make many readers to go through the story. Photographs accompanied with hard stories like a mis-hap, crime or accidents helps immensely to increase the credibility of the story. Photograph also works as an evident and justifies the story to the readers, without which the story remains incomplete and less-attractive.
In photo journalism, sports pictures hold a unique position. Sports news without a picture  is incomplete. Sports pictures present action and style which usually becomes the sole constituent of the news.

Responsibilities of Photojournalism
-    No matter if a photograph is aesthetically great and well-clicked; it is considered mundane if it does not connect with the story. The first and the foremost responsibility of a photojournalist is to click a picture that gives correct information to validate the story. 

-   A photojournalist is required to cover all the events, press conferences, interviews or any other incident that has taken place. Sometimes, they even have to risk their life in order to click the pictures from a particular angle. Many newspapers or tabloids or magazines rely only a photograph because every story cannot be covered and quite often some images do not even require a story, a picture with a caption can draw more attention and generate interest of the readers.

-  Most photojournalists succumb to the vanity and competitive nature of contests. Unlike other journalism competitions, which separate stories by circulation, most photojournalists and photographers compete head-to-head with their best images. The winner takes all.

Today, more and more photographers are developing interest in photojournalism, with the technological advancement and introduction of latest equipment has made it possible for the photographers to grab the most astonishing pictures. Even common people use their smart phones to click interesting pictures and use the social networking sites to share them with the masses. 

Monday, 3 July 2017

The untold facts about – Indian Media

 “ In the new global economy viewers look for titillation in news, which is why we show a lot of cinema, a lot of cricket and plenty of crime”  Laxmi Narain Goel, Director- News Group, Zee News.

India is a democratic country, where people are the ultimate source of power.  A democratic society permits freedom of speech and expression and this is where Indian media comes in. Undoubtedly, democracy could not have been possible without the free press.  Since its inception Indian media has played a very important role in bringing awareness and educating the masses.  To a very large extent media is responsible for people’s behaviour, mindset and attitude.
Indian Press is an asset for our country; media indeed is a watchdog of our society.  India is the biggest newspaper market in the world.  But, there is a flip side to it. The common people, who are the main targets of the media, get rather misinformed.  Since, Indian media works on ‘Self- regulation’ therefore media has enormous power and control.

Untold facts about the Indian Media
Inaccuracy:  With immense increase of news channel, newspapers and social media networking sites, rumors, yellow journalism, sensationalism and inaccurate information is on the rise.  Lack of knowledge and immaturity is very much reflected in the reporting or writing style of journalists and reporters.

Some of the most bizarre and bogus breaking news are mentioned below:

-       Mili ek laash, naa zinda-naa Murda! (A corpse found, neither dead nor alive!)

-        Witch asked for onion in the night 

-        Obama was found with youngest bride (where Osama was replaced by ‘Obama)

Stories on rivalry between a ghost and a ‘baba’, dog and a snake or a criminal who wears a mask is justified by the rise in the TRPs of the channel. This clearly proves the fact that media is callous and insensitive many a times.

Provocative:  Competition and TRPs is the reason behind the provocative and sometimes misleading news shownrepeatedly on news channels. Even social media is also moving in the same direction, anyone can now have their own YouTube channel and upload videos. Messages sent across by the media, especially television shows are sometimes racist, sexist and biased; which leads to violence and panic in the society.

Exaggeration: In 2012, tens of thousands of youngsters from the north-east of India living in Bengaluru fled the city because of anonymous messages that all north-easterners were going to be killed. Those who sent these messages were never caught because they hid in the anonymous world of the Internet. Terrorists constantly use the anonymity of the web.- 

Excerpts from the OUTLOOK Magazine. This example tells It all. Exaggeration and hype are some publicity stunts that media uses to grab attention and attract the public.

Biased: Media is supposed to be completely unbiased and impartial. Many news channel and newspapers privately support a particular political party and therefore are biased while presenting a story or a report. Another reason behind media’s biasness is the fact the many channels and newspaper are owned by influential political personalities who have their personal views, ideologies and vested interest which is reflected in the way they present the news to the audience.

Paid News:  Paid news can be defined as-  paid content are those articles in newspapers, magazines and the electronic media, which indicate favourable conditions for the institution that has paid for it. Paid news is considered unfair and biased. It uses news as a tool to promote a brand, a company or a person. It is a much advanced and hideous form of advertisement, which raises many questions against journalism and its ethics. This also gives rise to black money and corruption.